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Our Vision

Southend-on-Sea is one of England’s most popular seaside destinations and now welcomes over 7 million visitors each year.


With seven miles of coastline and an insatiable desire by today’s discerning tourists for more, the business community and public sector have come together to set out a vision and action plan that will lead us over the coming years. By working collectively and sharing a set of goals, and means to achieve them, Southend-on-Sea will keep ahead of the competition during the uncharted financial and social changes we face.


The Southend Tourism Partnership has already pooled great resources and is showing that working together delivers more. There is still much more for us to do as competition increases and the need to ensure that our message breaks through the noise of the multi-media landscape of destination marketing. Our Destination Southend strategy is aspirational, yet will be focused on delivery.


Success will require willing participation by stakeholders who value the past but look to the future needs of our visitors and how our economy can be stronger with coordinated tourism activity at its heart.


We are confident of bringing our three coastal communities of Shoeburyness, Southend-on-Sea and Leigh-on-Sea closer together to ensure a healthy and prosperous future for all our residents and businesses.


Southend-on-Sea was built on tourism and this strategy will position the resort for future generations providing jobs, wealth and an attractive place for all to live, work and visit.


Jacqui Dallimore
Chair, Southend Tourism Partnership


Councillor Kevin Robinson
Cabinet Member for Business, Culture & Tourism