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Destination Southend is a Destination Management Plan (DMP), which outlines our vision for the visitor economy across the City of Southend.  

The aim is to provide direction to the private, public and third sector for a united ambition to become the region’s first choice coastal tourism destination and to increase the value of the visitor economy. This DMP is adaptable and will allow for regular review to take into account new ideas, technologies, experiences and infrastructure that will no doubt emerge over years to come. 

It was developed by Southend-on-Sea City Council, in consultation with key partners across the city, including us at Southend Tourism Partnership, as well as Leigh Town Partnership, Leigh Coastal Community Team, Southend Business Improvement District, Shoeburyness Coastal Community Team, and Southend Business Partnership. 

The DMP is jointly owned by various relevant groups in Southend and supports the city’s overall prosperity and economic development, recognising the key role that tourism has played and will continue to play in future years.

In summary, Destination Southend will;

  • Specify where we are now and what we want to achieve

  • Review and set priorities, actions and targets

  • Identify roles and responsibilities for all stakeholders


Destination Southend has been developed alongside national and regional priorities, as well the Southend 2050 Ambition

Destination Southend articulates both the roles of the different stakeholders, identifies clear actions that they will undertake and the resources they will allocate. Crucially, destination management includes the planning, development and marketing of a destination as well as how it is managed physically, financially, and operationally.

VisitBritain and VisitEngland encourage the development of destination management plans as a key tool to increase the value of the visitor economy. 
SOUTH EAST LOCAL ENTERPRISE PARTNERSHIP The South East Local Enterprise Partnership (SELEP) is one of 38 LEPs, the biggest LEP outside London, established to provide the vision and leadership to drive sustainable private sector-led growth and job creation in their area. 

The SELEP and its partner authorities are united in their ambition to achieve an unprecedented scale of economic growth. They believe the visitor economy is critically important to the growth and sustainability of many of our coastal and rural communities across the region.

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