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OUR
PRIORITIES

Four key priorities have been set to support the delivery of these targeted outcomes and will help continue to strengthen Southend’s visitor economy over the coming years. 

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1.

PROMOTION & MARKETING DEVELOPMENT

We will attract existing, new and next generation markets through a dynamic, creative brand with consistent and relevant messaging.  Creative targeted campaigns that promote our wide range of experiences will encourage more people to visit Southend and contribute to a vibrant visitor economy.  

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2.

DEVELOPING & ENHANCING THE DESTINATION​

We will develop the physical destination and natural environment to attract visitors and encourage repeat visits. We will offer a compelling destination experience by building on our key assets as well as responding to market demands and changing technologies to identify future opportunities. 

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3.

IMPROVING THE INFRASTRUCTURE

Support the development of improvements that enable visitors and residents to easily get in, out and around Southend. We will work with travel partners 
to ensure visitors and residents have access to smarter, greener and cleaner  options that enable them to  move around and explore the city. 

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4.

ENHANCING THE VISITOR EXPERIENCE

Ensure that Southend welcomes new visitors and encourages their return by offering compelling year-round experiences across the whole resort which exceed visitor expectations and levels of satisfaction. Deliver a consistently clean and safe environment for our visitors and residents to be proud of.