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Southend City Brand Guidelines

Welcome to the Southend City brand guidelines. Within this document we have set out the mission, values and attributes that form the City brand identity and reflect the ethos and outlook of our organisation.

We are proud of our brand and committed to implementing a consistent and unified representation of it at all times. Using these guides will help us to portray the brand in a way that is accessible and engaging for our community. Please find a link to the guidelines below.


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