Our over-arching targets are to increase the value of our visitor economy and for Southend to become the region’s first choice coastal tourism destination.
This is a bold ambition, and we plan to demonstrate and achieve this by establishing a set of objectives, actions and targets, delivered in partnership with local stakeholders.
Ensure there's a shared understanding of the vision, objectives and targets for Southend’s visitor economy.
Increase the economic impact of tourism in Southend.
Raise the national and international profile of the city as a must-visit destination.
Increase overall visitor spend and length of stay.
Improve the visitor experience and levels of satisfaction.
Attract investment and reinvestment into Southend.