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Our over-arching targets are to increase the value of our visitor economy and for Southend to become the region’s first choice coastal tourism destination. 

This is a bold ambition, and we plan to demonstrate and achieve this by establishing a set of objectives, actions and targets, delivered in partnership with local stakeholders. 

Ensure there's a shared understanding of the vision, objectives and targets for Southend’s visitor economy.

Increase the economic impact of tourism in Southend.

Raise the national and international profile of the city as a must-visit destination.

Increase overall visitor spend and length of stay.

Improve the visitor experience and levels of satisfaction.

Attract investment and reinvestment into Southend. 

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